Business Development Manager (Card Portfolio)

Responsibilities:<\/strong><\/p>\n

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• Formulate and execute credit card loan portfolio growth strategies to achieve KPIs and business targets.<\/li>\n
• Develop and implement product strategies for card loan features including marketing programs, customer segmentation, personalized pricing and new initiatives for card lending products.<\/li>\n
• Work closely with different channels to enhance campaign effectiveness and productivity, maximizing business profitability and market shares.<\/li>\n
• Engage internal & external stakeholders to ensure smooth campaigns implementation, channel effectiveness, operational accuracy, and enhance customer experience.<\/li>\n
• Drive digital initiatives to improve customer targeting, optimize end-to-end digital journeys and onboarding, and design e-Channel specific incentive programs to increase digital sales contribution and customer satisfaction.<\/li>\n
• Collaborate with data analytic team to define target segments, conduct portfolio analysis and leverage data insights for card loan product development.<\/li>\n
• Keep abreast of market trends and competitor activities to identify opportunities and increase market competitiveness.<\/li>\n
• Comply with all applicable regulations, rules, codes, guidelines and standards set by regulators and the Bank, and carry out duties with high integrity.<\/li>\n<\/ul>\n

  Requirements:<\/strong><\/p>\n

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  • Degree holder or above;<\/li>\n
  • More than 5 years\u2019 experience in Banking \/ Finance is preferred (ideally in credit card, loan on card \/ unsecured lending);<\/li>\n
  • Digital mindset, great sense of ownership and attentive to details;<\/li>\n
  • Self-motivated, strong marketing and interpersonal skills;<\/li>\n
  • Good command of both written and spoken English and Chinese;<\/li>\n
  • Good at using English \/ Chinese Word Processing tools<\/li>\n<\/ul>\n
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