Customer Analytics & Data Science Manager (Campaign)

Responsibilities:<\/strong><\/p>\n

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• Work collaboratively with business user identifying target customer segments and selection criteria for new acquisition\/ cross-selling \/ up-selling\/ usage stimulation<\/li>\n
• Provide campaign execution supports driving for segment\/ product direction & strategies<\/li>\n
• Incorporate and implement propensity \/ predictive models into marketing campaigns to maximize customer response<\/li>\n
• Make well reasoned comments and recommendation to help on marketing cost efficiency through effective pre-campaign analysis and post-campaign evaluation<\/li>\n
• Produce analytics reports for both regular and campaign specific needs<\/li>\n
• Take part in analytical model development to achieve business objectives<\/li>\n
• Identify and coordinate special projects and initiatives<\/li>\n<\/ul>\n

  Requirements:<\/strong><\/p>\n

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  • Degree holder with major in quantitative, numerical science or related disciplines<\/li>\n
  • At least 3 years relevant working experience, preferably in financial service industry with proven track record and exposure in database marketing, database development, report tracking and automation<\/li>\n
  • Possess proven competence in SAS Programming, Excel, VBA, PowerPoint, database design and management, and user requirement write-ups<\/li>\n
  • A mature self-starter with strong drive, motivation, good business sense, remarkable problem solving skills, and good interpersonal, negotiation and project management skills<\/li>\n
  • Excellent communication and presentation skills with good command of English and Chinese in both spoken and written including Putonghua<\/li>\n<\/ul>"