(Senior) Payment Business Manager (Marketing focus)
- Bank of China (Hong Kong)
- China
- Mar 6, 2023
Job Description:
Responsibilities:
- Manages all day-to-day activities associated with the overall success and growth of BoC Pay
- Develops and manages the external marketing plans that support BoC Pay user and business growth and including user engagement optimization
- Collaborates with internal teams by assisting with and providing strategy, direction and input towards the development of campaigns that support business growth
- Plan & implement media engagement initiatives
- Identifies, secures and/or negotiates marketing opportunities that increases and maintains the share of voice of BoC Pay
- Cultivates, manages and contributes to the success of internal cross-functional teams and relationships within User/Merchant Growth, IT, Finance, Customer Segment, Legal, senior leadership and others
- Proactively problem solves and enhances the user experience
Requirements:
- Degree holder or above
- 5 years' relevant experience in marketing, media marketing, public relations & communications, project management and growth marketing
- Experience in modeling and analyzing various KPIs
- Excellent project management skills
- Ability to proactively identify opportunities, take initiative and multi-task in a fast paced environment
- Ability to establish and build business relationships
- Good command of both spoken and written Chinese (including Putonghua) and English
- Proficient in MS Office applications