Core Card Acquisition & Promotion Manager
- Bank of China (Hong Kong)
- China
- Nov 23, 2022
Technology
Full-time
Job Description:
Responsibilities:
- Participate in formulation & implementation of acquisition strategies and programs to grow the profitability of credit cards
- Plan, develop, implement and evaluate promotion programs to achieve the assigned business target
- Proactively drive and ensure smooth implementation of various projects in product optimization, system enhancement, customer experience and sales promotions by negotiating and co-ordinating with both internal and external departments
- Analyze market trend and customer behaviors to provide recommendations for follow-up actions
- Manage and work closely with different sales channels to ensure progression to the assigned business targets
- Propose new card products and marketing campaigns to increase market penetration
- Ensure compliance with relevant regulatory requirements and internal policies
- Manage program budget in an effective manner
Requirements:
- Degree holder in Marketing or Business related disciplines
- Minimum 3-5 years’ experience in marketing / product or customer management function, preferably with credit card product experience
- Strong business acumen with excellent project management and problem solving skills
- Hands-on skills in PowerPoint and strong presentation skills
- Customer focused with good communication and interpersonal skills
- Able to work under pressure and tight deadline
- Proficient in spoken and written Chinese (including Mandarin) and English, and be competent in MS Office applications.