PR/Marketing Student Assistant

  • University of Florida
  • United States
  • Aug 2, 2022

Job Description:

Classification Title:

Student Assistant

Job Description:

The PR/Marketing Student Employee will create social media content and promotional materials to promote the Diverse BookFinder (DBF), which is currently a database of multicultural picture books, as well as an expansion of the online database to include multicultural middle grade and young adult books. The expansion of the DBF is a grant project funded by the Institute of Museum and Library Services.

The main responsibility of the PR/Marketing Student Employee will be to create social media posts for Instagram on average three times per week and at least one story on Instagram each week with the goal to increase our communication channels and our audience. The posts will be mirrored on the DBF Facebook page. The PR/Marketing Student Employee will also be assisting with expanding the Diverse BookFinder’s presence onto TikTok with the goal to post two or three times per week. Additionally, the PR/Marketing Student Employee will occasionally create promotional materials that will be sent to professional organizations, schools, and other outlets and may collaborate with grant team members to analyze online outreach data and analytics.

We offer the opportunity to play a critical role in a small, highly visible national initiative. Our values are Work Smart, Have Fun, Make a Difference. This position will be part of the UF George A. Smathers Libraries Internship Program.

Hours: 10 hours/week

Expected Salary:


Minimum Requirements:
  • This position is open to all students who are eligible to work on campus and will be employed through student Other Personnel Services (OPS) and must maintain a minimum 2.0 grade point average. Registered students are employed on a part-time basis, up to 20 hours per week.

  • Experience in creating promotional content and working with social media platforms TikTok, Instagram, and Facebook.
  • Excellent spoken and written communication skills, detail-oriented, capable of working independently, punctual and reliable.
  • Video editing skills, especially within TikTok and/or Instagram REELs.
Preferred Qualifications:

Experience being on camera, preferred.

Special Instructions to Applicants:

Apply online at UF Careers and by contacting Brittany Kester at [email protected] with your resume and either a link to your personal or professional TikTok or Instagram account, an example of a piece of promotional material, or a sample promotional social media post.

Applications must be submitted by 11:55 p.m. of the posting end date.

Health Assessment Required:No